Fiona has over 20 years of experience in consumer & business-to-business research.

She has reported to senior directors & managers in many notable companies including SKY TV, Parcel Force, Boots the Chemist, Thompson Holidays, IKEA, Raleigh Cycles, Churchill Insurance, The Employment Service … and Blah Blah Blah!

During her 20 years of hard graft in the research business she has staunchly defended the right of CUSTOMERS; what they want, how they feel about the service they receive and how it could be improved to make the whole process and experience ‘fit’ with their model of good service.

After giving up her addiction to being paid vast amounts of money from blue-chip clients who didn't listen to her recommendations, she joined Making Waves to facilitate the voice of customers in the NHS Mental Health ‘system’ being heard and acted upon.

At weekends she can be found riding (or falling) off her horse, gardening in her allotment, looking after her chickens and making jam.